BUSINESS
An authentic European sportswear brand with heritage credibility and modern growth potential.
BUSINESS OVERVIEW
Kronos is entering a new phase. Building on decades of European sport heritage, we have evolved into a modern sportswear platform positioned at the intersection of sport, lifestyle and culture. Through strategic partnerships across retail, licensing and distribution, Kronos is expanding its presence in key international markets. Partners join not only a heritage brand – but a brand with clear momentum.
OWNERSHIP
Kronos operates within the BDS Trade international ecosystem – a long-standing manufacturer, supplier and licensee with extensive experience in the global sportswear industry. With capabilities spanning product development, sourcing, manufacturing and international distribution, the platform supports the full lifecycle of sportswear creation. This operational backbone allows Kronos to combine authentic sport heritage with proven production expertise, ensuring consistent quality, reliable supply and scalable expansion across global markets.
PARTNERSHIP MODELS
Kronos collaborates with partners worldwide to develop product categories, expand markets and strengthen the brand globally.
Kronos franchise partnerships enable operators to develop dedicated Kronos retail environments in key markets. Partners operate mono-brand stores aligned with the Kronos retail concept, presenting the full brand experience across footwear, apparel and lifestyle collections.
TYPICAL SCOPE
• Mono-brand retail stores
• Flagship and concept stores
• Shopping malls and high-street locations
• Local retail operations
BRAND SUPPORT
• Retail concept design guidelines
• Store planning and merchandising support
• Seasonal product assortments
• Brand marketing assets
Kronos distribution partners develop the brand within defined territories, building retail networks and market presence through wholesale channels and local marketing initiatives.
TYPICAL SCOPE
• Multi-brand sports retailers
• Lifestyle sneaker boutiques
• Department stores
• Specialty retailers
BRAND SUPPORT
• Seasonal product collections
• Sales tools and lookbooks
• Visual merchandising guidelines
• Marketing and brand assets
Kronos wholesale partnerships are designed for multi-brand retailers and sportswear specialists seeking heritage-led European design with lifestyle appeal. The program focuses on curated product assortments aligned with the Kronos brand positioning.
TYPICAL SCOPE
• Multi-brand sports retailers
• Lifestyle sneaker boutiques
• Department stores
• Specialty retailers
BRAND SUPPORT
• Seasonal product collections
• Sales tools and lookbooks
• Visual merchandising guidelines
• Marketing and brand assets
Kronos collaborates with creative partners, designers and cultural institutions to develop special projects that connect the brand with new audiences across sport, fashion and culture.
TYPICAL SCOPE
• Limited product collaborations
• Designer partnerships
• Cultural projects
• Special edition collections
BRAND SUPPORT
• Co-creation and design collaboration
• Brand storytelling support
• Global media visibility
• Marketing and launch campaigns
Kronos develops strategic licensing partnerships to expand the brand across complementary product categories while maintaining consistent brand identity and design standards.
TYPICAL SCOPE
• Apparel categorie
• Footwear categorie
• Accessories
BRAND SUPPORT
• Brand guidelines and creative direction
• Product development collaboration
• Design approvals and quality standards
• Global brand alignment
