HERITAGE
We started in Montebelluna, Treviso, Italy – a region renowned for its sports shoe manufacturing – in 1978 – during one of the most exciting eras of European sport. From basketball arenas to Serie A stadiums, our footwear appeared where competition was at its highest level. Athletes trusted Kronos for durability, comfort and unmistakable Italian design.
We started with a simple idea: build serious footwear for serious athletes. Designed in Italy and tested in competition, Kronos quickly became part of European basketball and football culture during the 1980s and 1990s – a period when Italian sport stood at the center of the global game.
Our shoes appeared on courts, pitches and in locker rooms across Europe. We grew through real competition – worn by players, trusted by teams and recognized for durable construction and bold design.
PROFESSIONAL STORIES
Our archive captures more than four decades of sport – athletes, teams and product innovation. From iconic basketball sneakers to Serie A football boots, these pieces tell the story of Kronos where performance mattered most.
ATHLETE STORY
NBA pioneer. European legend. Dražen Petrović played the game at full speed – and he did it in our Kronos Petrovic Top, built for precision and relentless competition.
ATHLETE STORY
Ballon d’Or winner. Fearless striker. Hristo Stoichkov ruled Europe’s most intense football era wearing our Kronos Parma-style boot, built for power and attack.
We started in Italy. Kronos was founded to build footwear for athletes who compete seriously. Italian design, durable materials and performance-first construction defined the brand from the beginning.
We stepped onto the European basketball stage. Dražen Petrović - one of the greatest European players ever and among the first to reach the NBA - wore Kronos during the rise of modern European basketball. The Petrovic Top became one of our most recognizable basketball models.
We entered professional football. Kronos became sponsor of Venezia Mestre, bringing Italian-designed football boots onto the pitch as Italian football was becoming the most competitive league in the world.
We introduced advanced football boot construction including reinforced leather uppers and new stud configurations designed for the faster pace of modern European football.
We hit the court with Olimpia Milano, one of Europe’s most historic basketball clubs. Players stepped onto the floor wearing our first red Kronos basketball shoes - built for speed, grip and durability and wore them until 1995.
We built a boot for a Ballon d’Or winner. Kronos developed the Parma-style football boot associated with Hristo Stoichkov - World Cup 1994 Golden Boot winner and one of Europe’s most explosive attackers.
We appeared in Serie A attacks. Roma striker Abel Balbo wore the Kronos “Roma style” football boot - built for powerful forwards during the golden years of Italian football.
One of the era’s most feared strikers wore Kronos. Gabriel Batistuta - Batigol - appeared in our boots during his prolific years in Serie A, widely considered the toughest league in world football at the time.
We continued on Serie A pitches with a testimonial boot created for Maurizio Ganz, known to fans as El Segna Sempre - the striker who always scores.
We returned to the basketball court. Kronos red basketball shoes appeared again with Olimpia Milano, reconnecting the brand with Italian basketball culture.
"Today we continue to build on this legacy - combining Italian sport heritage with modern design to create footwear and apparel made for movement, culture and everyday life. Over the years, we've expanded the product range to include footwear for various sports, such as running, basketball, and futsal catering to a broader athletic audience."
